From now on, the shoes belonging to the greatest shooter of all time will look a little different.
Golden State Warriors guard Stephen Curry and apparel giant Under Armour mutually agreed Thursday, Nov. 13 to end their exclusive partnership, effectively immediately. The deal lasted 13 years, and Under Armour will release the final version of Curry’s shoe, the Curry 13, in February 2026, as had been originally planned.
The move allows Curry Brand, the company that had produced sneakers and clothes under the Under Armour umbrella, to operate independently. Curry Brand can now seek another exclusive retail partner.
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