LUCID launched their global campaign for their electric vehicles tonight with mega actor Timothee Chalamet (and Larsen Thompson) teaming up with Director James Mangold. The end product being the sulky and sexy “Driven”. The advertising spot debuted during YouTube TV’s global broadcast from Brazil of the NFL clash between the defending AFC champion Kansas City Chiefs and the upstart Los Angeles Chargers.
Global Brand Ambassador Timothée Chalamet embodies Lucid’s uncompromising spirit, making him the ideal driver for our new campaign. The video captures our shared commitment to pushing boundaries and redefining expectations.
At its core, the Lucid Gravity delivers the power, passion, and versatility to prove you really can have it all. #CompromiseNothing
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